parsons & lu

Parsons & Lu is a brand of two creative sisters that focuses on crafting and curating pieces that feel personal and are intended to be shared and cherished. Their current collection consists of handmade jewelry, bags, home decor, and more.

I got to start from scratch on this brand and web design, which is always a favorite. The vision for the brand was happy, chic, and timeless. It was so fun to see it all come together with the branding, packaging ideas, and then building out the site.