gold creations

Gold Creations is the oldest jewelry store in the Historic Charleston City Market. Their niche is Charleston, and their passion is creating beautiful, meaningful jewelry that tells a story.

Gold Creations and Speared Olive have a history of collaborating on multiple graphic design needs, such as magazine advertisements, marketing, signage, etc. We found it was getting more challenging trying to piece together different branding collateral to feel cohesive and felt it was time for a total brand overhaul as well as a site redesign.

We worked together to design a brand and website that felt inline with their visual aesthetic. We incorporated thoughtful elements that told their story of where they started and where they were going.

The objective of the project was to have a more cohesive marketing presence that was easily recognizable and catered to their customers while still feeling truly authentic to the history of the family owned business.