Outdoor Obsession is an outdoor, athletic, hunting and lifestyle brand based out of North Carolina. They stay true to their hosiery roots and have a heavy focus on manufacturing socks made for all outdoor activities and weather. Outdoor Obsession is a new brand and is growing quickly. They are already breaking into other areas outside of socks, offering hats, jackets, and shirts to name a few.
As this is a new brand, I got to help bring it to life and be behind the scenes and in the conversations from start to finish. We started by identifying the strategy and goals for the brand and worked to find a solution and home that would get it up and running while providing a lot of room for growth (which has already proven to be necessary). We worked to create the brand identity and e-commerce site which portrays why their products are some of the best in the industry.