k&k gourmet

K&K Gourmet is a brand created by two friends, Kim & Kristi. They love to cook and their first big hit is their delicious all-seasoned cracker snack mix, 6 O’Clock Crunch.

I got to start this project from scratch and re-work the branding for more bright and upbeat colors that could help the packaging stand out and really grab customer’s attention on the shelves. We worked through the packaging design start to finish, making sure all of the nutritional facts met requirements, the copy was still legible with photography, and all other required labels were in place. We then worked to create press boxes that would be sent as samples. Lastly, the site came to life which offers both retail + wholesale options. The same site can offer both to different customer bases with some intense behind-the-scenes workflows. This crave-worthy snack is now ready for a shelf near you, or from the website! More flavors to come soon!!