6 Reasons Why You Should Invest in a Professional Logo Design
Starting a new business is exciting! What you come to find though, is that some aspects can be time-consuming, stressful and expensive. So it is understandable that you may want to try to save costs where possible. While that is all well and good, it should not be at the expense of a professional logo design. You should never skimp on your logo, or buy cheap sushi.
Below are the 6 reasons you should invest in a professional logo design:
What you are trying to build as a new business is a brand. Your logo is the face of that brand. In fact, your logo is your businesses handshake. This makes it the most important piece of the "branding puzzle", and it should leave a great and lasting first impression just like that handshake.
A logo is the foundation of everything a business does visually. Your business cards, website, social media graphics, packaging, etc... are all designed around your logo. This is needed to create a cohesive brand identity which is crucial to the success of your business.
Your logo is an investment. While you might be able to DIY a logo using free fonts and graphics, it is very likely that your logo will need updating within a year. You want your logo to be on trend as well as timeless and that is where the talent and capabilities of a professional come into play. A good designer will provide you with a logo that has the longevity that comes with a quality design. This will ultimately save you time, money and stress later down the road.
You are not your competition. A professional designer will take the time to research your market and your potential client/customer. A one-of-a-kind, original logo should cost more than a few hundred dollars as your designer should be spending 15-30 hours researching, experimenting and designing. This ensures that your logo design is not just aesthetically appealing but also effective. Your brand will be sure to stand out from the crowd.
A good logo, especially one that doesn't require a redesign down the road, will increase brand recognition and memorability. A great logo will convey the key values of your company and when used with your brand identity, it will bring consistency and professionalism. Your clients/customers will start to become more familiar with your brand's story just by seeing your logo.
If your logo isn't designed by a professional, you risk design integrity. A cheap logo could mean a "borrowed" logo or idea from someone else's work. You could then run the risk of trademark infringement and a lawsuit. All ideas and concepts should be original.
Are you starting out in your business and in need of a logo/brand design? Or, have you outgrown your current brand and it's time for a redesign? If either of these is you, click here to check out our services and packages offered. We would love to help bring your brand to life! Again- never buy cheap sushi, or skimp on your logo.